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02/08/2016 16:42
Turkish Federation unveil long-term strategic programme, re-brand men’s and women’s national leagues with new logo and denomination
News from the National Federations

Istanbul, Turkey, August 2, 2016. The Turkish Volleyball Federation recently organised a special meeting for the launch of the new logos and denomination of their men’s and women’s national leagues.

TVF President Özkan Mutlugil used this as an opportunity to share his vision and strategy for the further development of Volleyball in the country. He pointed out that Turkey women’s national team currently sit in tenth place in the FIVB World Ranking whilst the men improved their ranking by five spots following their outstanding performance in the 2016 edition of the FIVB Volleyball World League – as a result, they are now the no. 24 men’s national team in the world.  

Turkey’s Volleyball youngsters shining bright

The meeting organised at Point Hotel in Istanbul also included a review of the Turkish Youth Volleyball Championship that gathered almost 4,000 players earlier this year. Mr Mutlugil also noticed that the country’s youth and junior national teams are standing up high in their respective FIVB World Rankings. On top of this, the TVF development programme called ‘Fabrika Voleybol’ is now involving as many as 3,050 children across 14 cities and 19 schools in the country.

Vision 2024

Mr Mutlugil did also look forward outlining the strategic vision for the future. “We are in an exciting period for Volleyball. We have been achieving good results and continue investing in our youth programmes. Our goal is to turn our vision into reality by implementing the 2024 strategic plan. We have developed this strategy by involving and interviewing some 10,000 people – players, coaches, referees, Volleyball clubs, fans, media, sponsors, members of our Fabrika Voleybol, government authorities, the CEV, as well as members of the TVF Board and employees. Our strategic plan through to 2024 focusses on three main areas: sportive success at international level; make Volleyball even more popular across our youth; find a synergy to combine these two levels, professional and grass-roots.”

Mr Mutlugil added: “With the help of our strategy and vision the number of licensed players has increased by 66% since 2012. This success stems from Fabrika Voleybol, our youth festivals, the work done by our national teams, coaches, referees and Board members. We now want to take Volleyball to the streets, the beaches, to the parks and to involve people of all ages.”

The TVF President added: “With the 2016-2017 season we will start shaping our future. Volleyball is a sport which keeps on evolving. As a result, we have decided to re-brand our national leagues and organisations. We will start with our men’s and women’s national leagues, their denominations and logos. I already wish the best of luck to the 12 teams per gender set to compete in our national league. I would like to thank Saran Group and their chairman Sadettin Saran for their partnership and support in everything which deals with marketing, media and communication. With their help I am confident that we will provide the best options and solutions for Turkish Volleyball.”

Mr Mutlugil continued: “As we re-shape the branding of our competitions, we will also continue with our social responsibility projects. Our Volleyball players which are real role models for our youth will play a key role in these projects. We will develop our communication strategy and branding to much higher levels. We need the support of all media in order to succeed in these projects.”

New logos and denominations for Turkish national leagues

As the re-branding has been already initiated, Mr Mutlugil presented the new denominations and logos chosen for the country’s national league together with two young, promising players, Defne Mine Asliel – a member of Turkey’s youth national team that won the Balkan Championship a few weeks ago and plays for VakifBank ISTANBUL – and Onur Cukur, who is the captain of the Turkish national team and wears the shirt of Arkas IZMIR during the club season.

The women’s national league will be now called ‘League of Sultans’ whilst the men’s national championship will bear the name ‘Efe League”. The new denominations and logos received positive reviews by all media in attendance. It was also announced that the Turkish National Cup will from now on be played under the denomination ‘Volley Cup’ whilst the second and third divisions have been re-named and ‘upgraded’ as 1st and 2nd league – one level below the top ones.

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