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16/02/2017 14:33
DRESDNER SC host first #instawalk in conjunction with CL home match
2017 CEV Volleyball Champions League - Women

Dresden, Germany, February 16, 2017. When you see people looking at the screen of their smartphones for a bunch of time after taking pictures, there is a strong probability that those people use the online mobile photo-sharing app Instagram. Instagram has more than 600 million users worldwide. They share, like and comment on millions of photos and videos every day. DRESDNER SC is part of the Instagram community but now they go a step further. The German champions will host the first #instawalk in Volleyball history at their last home match of the 2017 CEV Volleyball Champions League – Women on February 22.

But wait! What is an #instawalk? It is an organised tour where a bunch of Instagram users takes pictures or videos of a specific topic and upload it with a special hashtag. “We think that the #instawalk is a really interesting opportunity to show our Champions League highlight from a completely new perspective,” says Sandra Zimmerman, CEO of DRESDNER SC.

It truly is a golden opportunity for the 15 popular Instagramers, who will take part, to explore the competition hall of DRESDNER SC right before Margon Arena opens its doors, as no fan ever got that insight before. With everything set up for the match against Uralochka-NTMK EKATERINBURG (starting at 19:00 local time), there will be a huge number of details and different perspectives to use and capture. “We are curious how experienced Instagramers will perceive and capture the lull before the storm,” says Zimmermann.

All photos and videos will be uploaded with the hashtags #instawalkDD, #DSCVolleyballDamen and #CLVolleyW. That way, everyone will be able to get a virtual glimpse at what happens behind the scenes.

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